Friday, December 3, 2010

Do you really think that Chuck Norris would drink a mai-tai? Really? C'mon!

I was driving down the freeway yesterday, and I saw a billboard for Bacardi "O" rum.  It said something along the lines of, "Work overtime...on your friendship."

All I could think was, Really?

I mean- sure, I have had every meaningful moment in my life over a cocktail had some "bonding" sorts of moments with people over a libation of one kind or another, but this ad sort of threw me off.

I mean, when you see a movie or something on the teevee where two people are engaged in deep, meaningful reminiscing or miscellaneous "life talk", generally it is over some sort of respectable type of beverage.  Two sisters laughing and crying together over one (or three) bottles of good red wine?  Been there, done that.  Two guys sharing a good bottle of whiskey after a particularly rough day?  I'm sure it happens all the time.  A glass of fine sherry in front of a roaring fire in your fancy high-rise city apartment?  Well, Fraiser and Niles did it all the time, so I'm guessing other folks have as well.  While I can easily see two sorority girls "pre-gaming" in their room with 13 shots of Bacardi "O" chased with gatorade before they go out to meet boys that they'll probably end up throwing up on during messy, grunty sex, I find it very hard to believe that two reasonable, adult individuals would sit around and "work on their friendship" over a bottle of Bacardi "O".  If it did, I would imagine it going something like this:

Guy 1: "Hey man, I owe you my life for pulling me and my family out of our house when it was on fire the other night.  And the fact that you went back in for Puddles, our cat?  In-freaking-credible.  Those burns sure look painful- I've never had a skin graft, but it looks like it really hurts.  You're a freaking hero!  I don't know how I could ever repay you- I love you, man."

Guy 2: "Dude- forget about it.  It's nothing you wouldn't have done for me, right? We're in in 'til the end, my man.  Now- what say we fire up the 'ol blender and kick back with a couple of tall, frosty banana-lime daiquiris?"

Guy 1: "Hells, yeah!  Make sure I get TWO umbrellas and extra sparklers, 'cause that's how I roll, yo!"


Happy Friday, my fuzzy little navels- go out and have yourself a responsible, sensible adult beverage or three this weekend, yo.